Marketing

Executive Summary:

This study would discuss the major elements of how the company SUSHI SUSHI™ delivers value to its customers through their product, price, place and promotion.

SUSHI SUSHI™ is one of the most well known Sushi stores throughout the state of Victoria. The company runs 25 franchises mostly located in smart shopping centers or other busy shopping areas. The company was first established in Melbourne in 1998, Chef Lau, who started this business as what was considered the smallest Sushi bar ever throughout Asia. Before his establishment, traditional Japanese cuisines are mainly targeting at the upper classes of a society; this was due to the high standard requirement of fresh ingredients when making sushi and which were often sold at a higher price. His main idea was to provide healthy and delicious food to people of multiple social classes and cultural backgrounds at an affordable cost. In less than 10 years, SUSHI SUSHI™ had become the leading Sushi stores throughout Victoria and the business was kept on expanding.

1. Introduction

1.1 Concepts of Marketing

Marketing, generally saying, includes any types of processes that create and generate the exchange of agreement between two parties of people. In the business field, the most common exchange would be the buying and selling of products. In that case, the process of marketing involves not only the selling of goods and services to customers but also the steps taken to create the value of its product and convey the most necessity to the consumers, also the means of marketing could extend beyond the time of purchase, this could be the keep of positive relationship between its customers. It is clear that any forms of exchange would only occur once satisfaction is maintained between the seller and the buyer. In another words, in order to generate profits to both entities, the business needs firstly satisfy what is needed by its consumers.

2. Marketing Mix----The 4Ps

The...