Watercooler

Related Essays

The Office Of Tomorrow
culture together—even if employees no longer spend time socializing over the watercooler or in face-to-face meetings. When a company makes a commitment to adopt a
Workplace Wellness: De-Stressing The Stress
Canada 5 Oct. 1998. 10 Jan 2004 . Harlan, Steven. "Wellness Around the Watercooler." American Fitness Sept. 1999. 2 Feb 2004 . Lazzara, Joseph. "Workplace
Guide To Effective Business Communication
it comes to communication skills. Understand that office chatter is normal. If the watercooler talk is about the latest movie or the game, fine. But it will also
Economics In The Airline Industry
Economics in the Airline Industr Axia College of University of Phoenix Economics The economics of our nation control everything that we see and do in our

Submitted by to the category Business and Industry on 01/14/2013 11:11 AM

Watercooler Assingment Week 2

MMBA-6520-1 Business Operations in the US and Abroad

Instructor: Dr. Bruce Huang

Raquel Cade

May 10, 2011

Walden University

Name:  Raquel Cade

Date: 5/10/2011

APA Citation of the source: Engardio, P., Kripa;ani, M. & Webb (2001). SMART GLOBALIZATION. Business Week, Issue 3746, 132-136. Retrieved from EBSCOhost.

Part 1: A synopsis of the Article:

This article discussed the expansion of a few United States corporations, in particular was Whirlpool and how they marketed in India. In this article the author discusses how they took the smart approach to globalization in which they appealed to culture of India and their love of white clothes and how white stands for purity with the Indian consumers.

In addition, this article also discussed how additional companies have tried to globalize and failed because they went in with the mind set of conquer and make a profit, which is not the smart way to globalize in poor nations, in actuality you should start off by building relationships with the local consumers.

Part 2: An Analysis based on the course topic of Business Operations in the US and Abroad:

This article relates to the course content because it covered the correct and wrong way to globalize companies and how choices affect business operations abroad. Is article was interesting because it showed how Whirlpool Corporation appealed to the Indian consumer’s culture differences with the consumer’s in western world by make slight differences to their equipment based on the location. This article also discussed how different corporations from the United States committed the dreaded blunder because they did not prepare for the cultures of poorer nations.

The topic covered in this article is just one example of how if globalization is done correctly it can be successful if you study your consumer, your consumer’s culture and the locality in the poorer nations. This article also highlighted some blunders that other...

View Full Essay
Full Essay Stats...
  • Words: 360
  • Pages: 2
  • Views: 206

Join now to view this essay and thousands of others on PaperCamp.com. It's free Join Now!