Effects of Mass Media Worksheet

University of Phoenix Material

Effects of Mass Media Worksheet

Write brief 250-to 300-word answers to each of the following:

Questions Answers

What were the major developments in the evolution of mass media during the 20th century? Television came along, and now there is something new because you can watch and hear television. People had one more sense directed toward a machine that transmitted media through both the ears and the eyes. To understand American popular culture, we need to come to grips with the enormous role that television has played in shaping that culture over the past sixty years. Throughout the last century, there have been many major developments in the evolution of mass media. One of the major developments that were invented in the early 1900’s was the steam-powered printing press. With this invention, people were able to get newspapers filled with local news. Silent movies became popular in the early 20th century as a source of entertainment. Later sound was added to the films. Another major development was the radio. It was used to show different musical genres, create hit songs, and make starts of the artists.

Media convergence is a combination of mass media and communication outlets. Before media convergence, people wrote letters and sent them through mail to communicate. Now, we have emailing, text messaging, and video chatting to communicate. We have adapted to the media convergence and use it in everyday life. Work places have also adapted to this new wave of technology and the convergence of mass media. Offices are becoming much smaller and the amount of paper used in offices is becoming smaller and smaller.

How did each development influence American culture?

Mass media has developed immensely during the last century and continues to develop today. The development of mass media has influenced American culture in many ways. It is media intended for a large mass of people. The possibilities in which this media can reach...