Google

Google's Quest for Information

 To: Sergey Brin, Larry Page and Eric Schmidt From: Marsha Meller April 11, 2011

VISION: Official: To organize the world's information and make it universally accessible and useful.

Unofficial: Don't do evil

VALUES AND BELIEFS:

“We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.

Focus on the user and all else will follow. - Since the beginning, we’ve focused on providing the best user experience possible....

It’s best to do one thing really, really well. - We do search....

Fast is better than slow. - We know your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please.

Democracy on the web works. - Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value.

You don’t need to be at your desk to need an answer. - The world is increasingly mobile: people want access to information wherever they are, whenever they need it...

You can make money without doing evil.

There’s always more information out there. - Once we’d indexed more of the HTML pages on the Internet than any other search service, our engineers turned their attention to information that was not as readily accessible...

The need for information crosses all borders. - Our company was founded in California, but our mission is to facilitate access to information for the entire world, and in every language....

You can be serious without a suit. - Our founders built Google around the idea that work should be challenging, and the challenge should be fun...

Great just isn’t good enough. - We see being great at something as a starting point, not an endpoint...”[1]

PROBLEM STATEMENT: What is Google's next step without sacrificing its...