The Business Proposal

Abstract

God’s Riter Greetings and Designs is a greeting card company that writes and designs its own greeting cards. The company is assured that consumers today will be moving toward original works when it comes to purchasing greeting cards. The company knows that there are quite a few greeting card companies, but not one of them design and writes its own cards. The company goals is to transform the cards into a work of art by using high scale technology that will make the cards look like the original hand written and hand design work. The high scale technology will transfer the handwritten and hand designed work and transform it into a computerized work of art that will nevertheless present itself as the original work.

The proposal will present a business that will create a greeting card that no other company in the greeting card industry has ever presented in the market before. The company will discuss the elasticity of demand and the market structure for the good the company is trying to market. It will also show how the company will develop an increase in revenue through profit-maximizing quantity. It will show the concepts of marginal cost and marginal revenue, pricing and non-pricing strategies, product differentiation, and the barriers to entry.

The Proposal

God’s Riter is a part of the oligopolistic competitive market, a company of the dominated differentiated product and a price maker. The company will show its considerable control over pricing and yet consider the reactions rivals will present in pricing, output, and advertising. The product will be display elasticity of demand because of the change in prices. The product will be highly elastic to where if a slight change in the price will lead to a sharp change in the quantity demanded or supplied. With this product, whether the price increases or decrease, with bring about an increase demand, which will give an increase in profit. The product will always be promptly available in the market. To...