Management Communication

Communication Channel Scenarios

There are different ways to communicate. Weather is through a letter, by phone, a face to face conversation, or via e-mail. There is always an appropriate way to deliver a message. There are so many situations that can occur during the process. What’s important is the communication has different strengths and weakness.

Scenario #1

You are the Marketing Manager for a new beverage that has done remarkably well in the United States after its introduction, especially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy.

For the first scenario the appropriate communication channel that best suits the situation is a face to face communication. This communication channel allows developing a strategy in a short period of time. It allows everyone to know what the company really wants for the new project. However at the time to deliver to the Vice President, the correct communication channel to the VP is in a formal report and face to face. This is the right communication channel because the manager has to show formally and explained in words and steps how the strategy is going to be develop.

Scenario #2

‘You are the manager of a large travel agency. You manage 11 employees. This morning, one of your employees notifies you that the company login name and password no longer work for a computer application used by all company employees. You quickly contact the offsite IT department responsible for the upkeep of that computer application to find out why the login information is no longer working. You discover that the login name and password have expired. IT provides you with a new login name and password.’

Communicating...