Culinarian Cookware Case Study.Docx

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Case Study

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Culinarian Cookware: Pondering Price Promotion

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1.

Culinarian product features focused on advanced performance technology for serious cooks. The Culinarian Cookware’ major consumer segment is a mix between men and women of households that have an income of no more than $75,000. The age range of the target group tends to be from 30 to 55. Majority of the group received their products as either a gift from someone else. The group tends to care more about product performance and durability rather than other unpractical aspects. The group also has a large likely hood of purchasing cookware with familiar names of cooking celebrities or brands used by those seen on television cooking shows.

The products of...