Auditing

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Pages: 14

Category: Business and Industry

Date Submitted: 01/23/2013 10:23 PM

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TABLE OF CONTENTS

Knowledge of the Business 1

Business Risks 2

Materiality 5

Planning Analytics 6

Procedures to Assess Fraud Risks 8

Evaluation of Going Concern 10

Recommendations for Litigation and Claims 10

Top 3 to 5 Laws and Regulations 12

New Accounting Standards 13

Work Cited 16

Appendix A – Analytics of Consolidated Balance Sheets A

Appendix B – Analytics of Consolidated Statements of Income B

Appendix C – Assessment of Audit Risks, Assertions, Approaches and Procedures C

Knowledge of the Business

Rogers Communications Inc. is one of the largest communications company in Canada and has three major sections in its business. These sections include wireless communication, cable television, and media.

Products and Services

Rogers offers an array of services which appeals to many Canadians. This company offers cable television, telephone services for residents, broadband internet and voice and data communications through GSM and HSPA technology platforms.

Customers

Rogers Wireless is the largest wireless provider and has over 7.1 million voice and data subscribers. In addition, Rogers Cable Inc. has an estimated 2.3 million of customers. Ninety percent of these customers reside in Ontario, New Brunswick, Newfoundland, and Labrador.

Marketing and Distribution

Rogers Inc. markets its products through Fido and Rogers retailers. There are over 3,600 dealer and retail locations that sell wireless products and service plans. Along with the retail stores, Rogers also sells products via the internet on both rogers.com and fido.ca.

Competitors

Rogers’ phones directly compete with Bell Canada’s phones. Moreover, Rogers also competes with Telus and other new emerging cell phone companies in Canada. The new and expanding companies arising include Wind mobile which offer lower-priced and flexible plans.

Business Strategy

Rogers’ goal is to increase its revenue, cash flow, and return on invested capital. Its business strategy...