Study

1) * Needs - Every customer of Build-A-Bear needs a stuff toy when they purchase from the store. It is the basic product that Build-A-Bear must produce.

Needs are defined as a basic part of the human makeup. According to Maslow’s Hierarchy of Needs, the need for toys belong to the third level or the social needs for love and belonging level. The primary target market of Build-A-Bear are children. A toy can provide the friend or social belonging a child needs. Build-A-Bear provides for the natural need of a child of a toy

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Human needs are states of felt deprivation.Needs are the basic requirements of human being, without these basic requirements like food, cloths and shelter no one can live life in this world. The extended form of needs are health and education which for sure every on basic need in today’s world but they come after food,cloths and shelter. Marketers play no role in creating needs, they are natural default requirements of every human being. Organization already know the needs there is no requirement for any research work to develop product which covers the needs of human beings.

Understanding needs as states of felt deprivation, not created by marketers but basic parts of the human makeup, we can say that Build-A-Bear customersdemonstrate the individual need of self-expression, authenticity, creativity,empowerment, choice, individuality, freedom. They also demonstrate theunderlying need that people have to entertain themselves

  * Wants – Those are the options of the customer to customize the stuff toy or the product like the dress, the birth certificate and accessories.

Wants is defined as the form taken by human needs as they are shaped by culture and individual personality. As a child grows, his or her need for toys develops into wants or desires. A child needs a toy but may want a doll, a toy car, or a stuffed animal. This certain want may be influenced by the environment or the people in their surroundings. Build-A-Bear offers...