Marketing Phase Ii

Marketing Plan Phase III

- Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement Identify segmentation criteria that impact target market selection.

1. Control/monitor

a. Feedback mechanism to monitor progress

b. Evaluation process

c. Performance objectives (quantifiable elements)

1) Profit margin

2) Market share

3) Promotional effectiveness

4) Market penetration

Organizations today understand that they cannot reach all of consumers in the marketplace. Moreover, companies have changed from mass mailing marketing and have centralized target marketing, by specializing in a specific product and targeting buyers in a particular category or criteria. The Green House of Beauty Company understands the market segmentation in which the product should attract smaller audiences such as individuals who experience developing excessive dry skin problems. The company’s goal is to increase awareness that Aunt Claire’s Green Healing Potion has been developed and is based on a need in the market. A client with diabetes undergoes many changes on and through the dermis and epidermis especially their feet as a result of dehydration. Lacking proper care about the foot may lead to ulcers, lengthy hospital stays, and possible amputation; however, when using Aunt Claire’s Green Healing Potion overtime may lead to smooth, healthy, and radiant skin. This product can be purchased off the counters and has not been evaluated by the Food and Drug Administration. Clients who have used this product experience revitalization, less dead skin on their hands and feet, and reduced crack heels.

- Identify the product’s buyers and consumers – Marketing Research Outline.

1. Consumer Analysis

After researching and surveying, Green House of Beauty has received feedback for the best method to target the consumers and industry to market Aunt Claire’s Green Healing Potion. The company has used different segments to...