Start Online Travel & Tourism Business, Home Based Tourism Business, Consultant and Marketing Expert, Tour Operator, Travel

Start a Travel Business

Uncover your prospective traveler’s needs and feelings by finding out what they buy, where they travel and what they believe.

I was working with one of my clients yesterday. We will call her Judy (to protect her identity). Judy is looking to start a travel business. She is a corporate consultant and wants to start her own travel company in the next 12 months. Judy was struggling a little with how she was going to develop her product and how she was going to be able to get the hotel contracts and activity contracts that would be included in the actual travel package. She knew whom she wanted to sell to but didn’t know exactly what the travel product would look like.

Judy said she wanted to sell travel to women in the age group of 40-50, that were corporate types that made over $100,000 a year. These were here peers. She felt that she wanted to represent a travel product that she would actually want to buy herself. I told her I thought that this was a smart idea because she could relate well to her prospective travelers/consumers and she would believe in the product.

In the Travel Business Academy, start up module #2 one of the exercises we advise each member to perform is a comprehensive analysis or what I call a deep dive of research into the target consumer that you are trying to reach. Basically we want to find out everything we can about our target consumer, what they buy, where they travel, what they believe. This helps us build a psychological profile of our target consumer and helps us uncover their needs and feelings about things they buy.

Judy uncovered three themes about her prospective traveler when she started talking to her peers and friends. All wanted to live a natural or what I call a green and environmental type of life. They all believed in sustainability and wanted to vacation and travel where they felt the destination and hotel cared about these things.

Judy basically uncovered a gold mine of information...