Barnes and Noble in Australia

Global Business Opportunities Project:

Barnes and Noble in Australia

DeVry University

August 25, 2012

I. Cover Page 1

II. Table of Contents 2

3

Executive Summary

Module 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES 4-8

Module 2: ANALYZING INTERNATIONAL COMPETITORS 8-10

Module 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT 10-11

Module 4: ASSESSING THE SOCIAL – CULTURAL ENVIRONMENT 11-13

Module 5: ASSESSING THE POLITICAL-LEGAL ENVIRONMENT 14-17

Module 6: SELECTING A GLOBAL COMPANY STRUCTURE 18

Module 7: FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS 19

Module 8: A GLOBAL MANAGEMENT INFORMATION SYSTEM 20-21

Module 9: HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES 22-23

Module 10: MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS 24-30

Module 11: PRODUCT AND TARGET MARKET PLANNING 30-31

Module 12: DESIGNING A GLOBAL DISTRIBUTION STRATEGY 32-34

Module 13: PLANNING A GLOBAL PROMOTION STRATEGY 34-35

Module 14: SELECTING AN INTERNATIONAL PRICING STRATEGY 36

Module 15: DETERMINING ORGANIZATIONAL FINANCIAL RESULTS 37-38

Module 16: MEASURING INTERNATIONAL BUSINESS SUCCESS 39-40

Conclusion: 41

References: 42-44

EXECUTIVE SUMMARY

(Created by Justina Weiss)

Barnes & Noble, Inc. is a Fortune 500 company and is the worlds’ largest and the nation’s highest-rated book selling brand. As of April 28, 2012, the company operates 691 retail book stores in all 50 states and has 647 college bookstores which serve over 4.6 million students and faculty members across the U.S. Along with its freestanding retail stores; Barnes & Noble also operates a lucrative online bookstore.

Barnes & Noble has pioneered the concept of the book super-store by combining a large inventory of books, music, DVD’s and magazines in a comfortable, relaxed environment....