Nike Case Study

Related Essays

Nike Case Study
NIKE Case Study Krystle Guerrero University of Phoenix MGT 448 Professor Michael Ladah The Nike Corporation is the worlds leading
Nike Case Study
Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million, around $48 million below its earlier forecast for the third
Nike Case Study
corporate citizenship in todays global world. . Assignment 4: Nike Case Study Based in Beaverton, Oregon, Nike Inc is one of the USs most well known
Nike Case Study
Nike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest

Submitted by to the category Business and Industry on 02/03/2013 07:49 PM

| 2012 |

| ICMR Case Collection

ICFAI Center For Management Research

|

[Nike iNC. - assESSING COMPETITION iN THE GLOBAL ARENA] |

This case was written by Harsha Sinha, Soumya Mahajan and Sushmita Paul under the direction of Professor Debajani Sahoo IBS Hyderabad. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. |

NIKE INC. ASSESSING COMPETITION IN THE GLOBAL ARENA

 ” To bring inspiration and innovation to every athlete* in the world.

*”If you have a body, you are an athlete.” – Bill Bowerman

I am just happy to be part of the Nike family.

- LeBron James

When Nike says, “Just Do It”, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?

- Naomi Klein

INTRODUCTION:

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2010. It employs more than 30,000 people worldwide. The Nike company has been taking an active and leading role in supporting, sponsoring and organizing sports events, like Nike Prefontaine Classic, it is also the official sponsor for the Indian cricket team, sponsors famous soccer clubs such as Arsenal, Manchester United.

However Nike has been facing intense competition from various other sportswear suppliers like Adidas, Puma and Skecher’s. The recent takeover of Reebok by Adidas has further intensified the competition. In an era where no market is isolated and consumers are spoilt for choice Nike had to come up with drastic marketing of its products to retain its foothold as the global leader. What followed were innovative designs like the Nike+, partnerships with other...

View Full Essay
Full Essay Stats...
  • Words: 3679
  • Pages: 15
  • Views: 432

Join now to view this essay and thousands of others on PaperCamp.com. It's free Join Now!