Advertising

Advertising

Advertising

Advertisements are all around us, in between every show we see on television, in almost every magazine we read and even on some clothes that we wear. There are advertisements that are meant to persuade, some are meant to inform and others are trying to remind us about a products name or to keep it alive among the target consumer. In this analysis, these three types of categories will be discussed and reviewed on their effectiveness and rather or not they seem to accomplish the intended goal of reaching out to consumers.

The first advertisement is about a cell phone and its appeal to a younger generation. The advertisement (ad) shows three young women seemingly having a conversation. The question at the bottom of the ad, “Is it a matchmaker?” suggests that this phone has ability to possibly be a handy socializing device when in an already socializing situation. Given the appeal to the younger generation who like to make use of the text messaging abilities of a phone, this ad boasts a QWERTY keypad and customizable touch screen. It then leaves a question at the bottom asking if this new product is what it appears to be or something better. This question suggests that with the new features, this phone may be what the consumer was wanting all along and something more.

The second ad serves to remind us of an already existing product and its possible new appeal to the consumer. This ad is for a very popular brand of cheese product called Velveeta shells and cheese. This product is a staple in many households and has a reputation with the consumer as being the “perfect” cheese for many recipes. This advertised product features a big spoonful of the food in the center of the ad; above this spoon is a slogan that reminds the consumer of the cost per serving. The appeal here is not only to the quality and reputation of the brand name, but the cost as well. Since the economy is in a downward state currently, the attention is focused on price so...