Google

Google

List the group members here (up to 5)

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?

The bargaining power and leverage of buyers

The buyer-seller relationship is between the search engine company and search engine users. A second category of buyers includes companies that purchase to offer search functionality to advertise. The search engine companies have standard fees that are charged for both search appliances and search-based ads. However, there are no meaningful threats?. costs for buyers, which puts poor sellers with poor performing search technology at a considerable disadvantage in the marketplace.

The bargaining power and leverage of suppliers

Hardware prowiders? are the major purchased inputs into delivering search results. These products are devices?.

Competition from substitutes

is significant, especially from companies like Yahoo, Microsoft (Bing) and others. It is easy for users to switch products – at no cost to common users.

Threat of entry

Entry into the industry seems restricted to only those with high-quality service – search engine, and other complex services?. It is Choose an item. new search engines will emerge.

Rivalry among competing sellers of search engine services

The ability to attract buyers of search based ads was a function of a search engine’s ability to return relevant results. The search engine industry was highly Choose an item. with Choose an item. sites accounting for more than 90% of all searches in April 2008. Competition among rival search engines is best characterized as Choose an item., since each search engine attempted to Click here to enter text.

Overall attractiveness of search engine industry

Students are likely to conclude that the search engine industry is highly attractive for a company with Google’s capabilities. Buyers have Choose an item. to bargain for lower ad rates...