Case

Graduate School of Management

MANUAL FOR MBA PROJECT WRITING

Prepared by GSM-MMU

GUIDELINES FOR MBA FINAL PROJECT (BMP7164)

1. INTRODUCTION

MBA students are required to take this module. They will gain 8 credits under this module. Therefore, it affects the CGPA. Hence, it is the critical module in MBA Programme.

2. OPPORTUNITIES

This module enables MBA students to develop interest and enhance their expertise in the area which they have profound implications in their later endeavours.

Therefore, it is not only an academic requirement but also:

• An opportunity for authentic, inexpensive consultancy service for a sponsoring organisation;

• The change can provides a beneficial impact to employ the MBA graduates

Simple advice from The GSM – make the most out of it.

3. OBJECTIVES

The aim of this module is to provide the opportunity to conduct an extended systematic enquiry under supervision into a business area where the MBA students are interested in. More specifically,

• Consolidation of the skills and competencies acquired in MBA;

• Experience the application of analytical skills in the practical business situations

To success in the course, MBA students have to demonstrate two broad abilities: analyses and syntheses, in ways appropriate to choose and solve the research problems. This requires the students to extract and dissect the essential elements of the situation and to integrate information and opinions through the framework of the researcher's own judgements and viewpoints. These abilities must be demonstrated at a level of sophistication at least equivalent to that expected in other graduate papers.

4. COURSE DESCRIPTION

The key features of the project work under this course is, the MBA students have to conduct a research in their sponsoring organisation. Sponsoring organisation proposes to solve a problem it faced in the specialised area. The...