Demand Analysis of “Smart” Festivals. a Longitudinal Comparison.
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Demand analysis of “smart” festivals. A longitudinal comparison. Solima, L.; Antonaglia, F.
3rd Workshop on Managing Cultural Organisations, Bologna, September 11-12, 2008
Demand analysis of “smart” festivals. A longitudinal comparison.
Ludovico Solima, Associate Professor, Second University of Neaples Federica Antonaglia, Ph.D. Student, Second University of Neaples
Demand analysis of “smart” festivals. A longitudinal comparison. Solima, L.; Antonaglia, F.
Abstract Within the worldwide growth in the numbers of festivals that have taken place during recent years and besides the increasing spread of the arts festivals, there is the manifestation of an interesting development within the festival phenomenon: a more recent tendency that links the festival format to high-culture subjects, such as: economics, literature, science or philosophy. The aims of this paper are basically twofold: first, to offer a notion of “smart festivals” (hereafter SF), that should be understood in its broader meaning, which includes all those manifestations that are proposed within the “festival formula” (eds. Ortoleva, 2008) and that are characterized by the high cultural, artistic or social values of their contents. Second, to conduct a review of audience surveys of some different kinds of SF that have been carried out in Europe and in other industrialized countries, without the aim of offering an exhaustive framework of the situation, but in order to search for what kind of information is mostly being deduced from these surveys. We are convinced that by carrying out this review light can be shone on which characteristics of SF should be emphasized and taken into account, not only with the intent to improve the offer and the quality of these festivals, but also to help other cultural organisations and educational structures in favoring the comprehension and requirements of the public’s viewpoint. This last aim, have more weight considering that most of these organizations, if...
