Hyatt

Samsung LN46C630 46” 1080p LCD HDTV

A) Identify the retailers you chose and why?

Best Buy – They are the leader in commercial electronics and they have a wide range of television offerings.

Fry’s Electronics – They are not as commercial as Best buy but they have a large product offering and they pride themselves on the technical aspects of the products.

Howards Electronics – They are a small regional retailer that cannot compete on either of the other retailer’s levels.

Wal-Mart – They are the world’s leading retailer and they carry televisions. We wanted to see if they marketed televisions as they market the rest of the products.

B) How do you compare your experience shopping on the internet to shopping in a local store for this type of product?

Shopping on the internet is more convenient and can be achieved instantly while shopping locally would involve getting dressed and driving to the stores location where you will be pestered by a sales person trying to hit their sales goal. Internet retailing allows the user a world of knowledge about the product if they use their resources but it does not allow the consumer to touch, hear, or actually see the product.

C) What are some of the advantages and disadvantages of the internet shopping experience?

Advantages – Convenient, no travel involved, simple price comparison, abundance of product knowledge, free shipping when applicable, no sales tax when applicable.

Disadvantages – Cant see/hear/feel product, can’t try on sizes to ensure fit, return process is longer and more difficult, not as many payment options available, must wait for shipment of product, shipping costs when applicable, potential loss of product in transport.

D) Compare the retail offering of the product you were shopping for:

a) Product Quality – Only Best Buy and Wal-Mart offered user generated rankings for the product and they were both similar Best Buy had 41 reviews for a 4.6/5 star rating and Wal-Mart had 15 reviews for...