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MarketLine Industry Profile
Potato Chips in
Ireland
December 2012
R eference Code: 0170-0173
Publication Date: D ecember 2012
W WW.MARKETLINE.COM
MARKET LINE. T HIS PROFILE IS A LICENSED PRODUCT AND IS N O T O BE PHOT OCO
T
PIED
Ireland - P otato Chips
© M ARKETLINE THIS PROFILE IS A LICENSED PRODUC T AND IS NOT TO BE PHOTOCOPIED
0170 - 0173 - 2 011
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EXECUTIVE SUMMARY
Market value
The Irish potato chips market grew by 1.9% in 2011 to reach a value of $147.1 million.
Market value forecast
In 2016, the Irish potato chips market is forecast to have a value of $161.3 million, an inc rease of 9.7% since 2011.
Market volume
The Irish potato chips market shrank by 0.3% in 2011 to reach a volume of 10.8 million kg.
Market volume forecast
In 2016, the Irish potato chips market is forecast to have a volume of 10.5 million kg, a decrease of 2.4% since 2011.
Market share
Largo Foods is the leading player in the Irish potato chips market, generating a 51.3% share of the market's value.
Market rivalry
The Irish potato chip market is dominated by large multinational companies, contributing to a h igher degree of rivalry.
Ireland - P otato Chips
© M ARKETLINE THIS PROFILE IS A LICENSED PRODUC T AND IS NOT TO BE PHOTOCOPIED
0170 - 0173 - 2 011
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T ABLE OF CONTENTS
Executive Summary..........................................................................................................................................................................2
Market value ..................................................................................................................................................................................2
Market value forecast...................................................................................................................................................................2
Market...