A Preliminary Report with the Top Ten Countries in Terms of Population Size.

Question: Your company has developed a new product that has universal appeal across countries and cultures. In fact, it is expected to achieve high penetration rates in all the countries where it is introduced, regardless of the average income of the local populace. Considering the costs of the product launch, the management team has decided to initially introduce the product only in countries that have a sizeable population base. You are required to prepare a preliminary report with the top ten countries in terms of population size. A member of management has indicated that a resource called the “World Population Data Sheet” may be useful for the report. Since growth opportunities are another major concern, the average population growth rates should be listed also for management’s consideration.

The company I have introduced offers a product that has its demand constantly increasing. We are seeking to go global as it seems to appeal across countries and cultures. After a series a studies, it has been confirmed that our product is expected to achieve high penetration rates in most countries where it would be introduced, regardless of the average income of the local population. Due to the costs of the product launch, our management team has decided to initially introduce the product only in countries with a significant population size. After having a look at the “World Population Data Sheet”, we were able to focus on the top ten countries in terms of population size which are:

• China: China population averages 1.350 billion habitants and is the largest of any country in the world. Among 1000 population, the birth rate is about 12 and the rate of natural increase is around 0.5%. This is mostly due to the regulations put in by the government to limit the number of children a family can have. In 2050, it is expected to be the second largest populated country with 1.311. However China will remain among the largest countries in the world in terms of population...