Submitted by: Submitted by Dastan
Views: 194
Words: 2905
Pages: 12
Category: Business and Industry
Date Submitted: 02/11/2013 10:23 PM
Current Marketing Position of Zalkar Bank
The mission statement is the foundation for any marketing plan. Although it may not play a direct role in marketing activities, the mission statement focuses on business goals and helps make sure that the marketing activities that the firm conduct support the business's overall objectives. It's an effective tool to refer back to whenever you start to question if you are still on the right track.
The mission statement - to promote the development of small and medium-sized enterprices and the formation of a middle class in Kyrgyzstan. We will aim at providing customer satisfaction and warm environment between clients and employees. The strategic markets for Zalkar Bank will be a market for small and medium enterprises, as well as retail banking.
Motto: We care, you trust! I think, it sounds good and will motivate people to trust the bank. As you remember, Zalkar bank has a bad corporate image in front of the society because of AUB. They should promote the strategy that they care about their customers, of course, just saying is not enough. They should act by participating and organizaing social programs and e.t.c.
Vision. Our Vision is to become Leading Corporate bank institution offering banking services with strong and reliable reputation. We will be oriented towards high customer satisfaction and superiority of value.
Target group and bank’s provided services. Small and medium enterprises, retail banking, corporate banking
1. Small and medium enterprises
Customers: Private entrepreneurs and small enterprises mainly in the trade sphere. Priorities are also companies of construction, food, agriculture industries.
Main services:
-Business loans
-Wide deposits line
-Cash Customer service
- Overdraft credits
-Internet-banking
-Banking cards issuing and service
2. Retail banking
Customers: private persons
Main services:
-Consumer loans
-Wide deposit line
-Money transfers without...