Fanil

1) __________ consist(s) of deciding the scope and purpose of the business, the objectives and the resources necessary to achieve the objectives.

A. Corporate strategy

B. Business and marketing strategy

C. Market sensing

D. Customer relationship management

2) What defines the corporation and what provides guidelines for managing the corporation is __________?

A. Corporate strategy

B. Business and marketing strategy

C. Corporate vision

D. Customer relationship management

3) Not acknowledging or responding to the threats and requirements of ___________ is the real danger. Even in markets assumed to be stable, innovation can quickly alter market space.

A. Disruptive innovation

B. Commodization of product designs

C. Creation of new market space

D. Fast changing markets

4) A PEST Analysis of the macro-environment includes a review of

A. Political, Economic, Social, Technological, and Legal issues

B. Product, Economic, Social, Technological, and Legal issues

C. Positioning, Economic, Strategy, Technological, and Loyalty issues

D. Product, Economy, Segmentation, Targeting, and Loyalty issues

5) ___________ offers a company the opportunity to focus its business on the requirements of one or more groups of buyers.

A. Corporate strategy

B. Strategic marketing

C. Market segmentation

D. Corporate responsiveness

6) A ___________ is described by characteristics of people including why they buy and their preferences for brands of products.

A. Customer relationship management system

B. Strategic marketing objective

C. Market segment

D. Corporate capability

7) The differences in buyers according to how they use products, the needs and preferences that the products satisfy and their consumption patterns create __________.

A. Market segments

B. One-size-fits-all

C. Audience management

D. Product differentiation

8) __________ include...