Consumer Psychology

Discuss the role of media in today’ society.

When human history steps into 21st century, the trend of media is becoming more and more obvious. Media is such a large conception that it is difficult to define it. It almost covers all aspects of social activity and human life, for instances, politics, military and culture even in ours daily life, news, entertainment, commercial issues and so on. In this essay, the paper will introduce the role and functions of the media have in the context globally and also I will pick up the suitable example to support my point of views.

Knowledge supporting

Media play a very important role for transmission of knowledge and help people gain the knowledge what you want in detail through the mass communication such as the radio, newspapers, television and internet, it contributes a lot in ours daily life. at the same time, it also provide considerable amount of information we need in short time, so how much time we spend a day with media contacts? And how much we will gain the new knowledge? Moreover, promote the diversification of its knowledge with great contribution to the popularization of knowledge have far-reaching influence. Furthermore, considering media as knowledge supporting, it spreads culture and promotes culture evolution. Therefore, the media must take a big responsibility to transmit information in a correct and accurate way such as news or reports, and report the essential education to raise the social level of knowledge. Educational channel can be taken as an example; it introduces some essential knowledge for relevant subjects. In China, before the final tests for the senior students, the channel will retain some famous teachers to make a TV show about the essentials of important or compulsory subjects, this is really helpful for the students; this can be seen as the free tutorials.

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Fast and speed

Along with the rapid development of science and technology, it is undoubted that how fast it is for...