Marketing Plan Outline

Marketing Plan Outline

Note: Aside from the Executive Summary--which appears first and summarizes your plan--you can rearrange the order you present information in your marketing plan.

Cover Sheet

Includes the name, address, phone, marketing team members (title, address, phone), date marketing plan was prepared, who prepared it, and version/copy number (if more than one).

Part 1: Executive Summary

Answer “who,” “what,” “when,” “where,” and “how” with respect to: marketing objectives and strategies; forecasts; marketing and product finances; etc. This section should be completed last, after all marketing plan analysis and details have been written.

Part 2: Industry Analyses

This is an overview of the industry and key insights into competitors, suppliers, the regulatory environment, customers and the company's place within the industry. SWOT Analysis: Detail the strengths, weaknesses, opportunities and threats in your industry. For more on completing a basic or expanded SWOT analysis, see: http://www.WebsiteMarketingPlan.com/swot Porter's 5 Forces analysis: Analyze the dynamics between and activities of: current and future competitors; your own company; substitutes for the products your company markets; the industry suppliers; and customers. Do not forget to factor in regulatory issues. For more about Porter's 5 Forces, read: http://www.websitemarketingplan.com/porter

Part 3: Products and Corresponding Ideal Customers

Here, describe your products and the ideal customers for each. If you are a service-based company, think of your clients as the ideal customers and your services as products. For each product or brand, include: - Ideal customer demographics such as: income levels; interests; activities; living environments; other geographic descriptions; psychological mindsets; political affiliations; family situations; age ranges; tastes; etc. - Industry or societal trends that affect those customers. - Your ideal customers' needs and wants, and...