Apple 2010 Inc

Related Essays

Apple Computer, Inc Case Study 14
alliances with other strong and popular businesses is a major plus point for Apple Computer, Inc. as it helps bring in new customers and make business more effective
Apple Computer, Inc.: Maintaining The Music Business
ease-of-use, seamless integration, and innovative industrial design (Apple Inc., 2010). Apple has released several new product lines over the last few years which
Apple Computer, Inc.: Maintaining The Music Business While Introducing Iphone And Apple Tv
the drawing board and transformed Apple Computers to Apple Inc with innovative and technologically sophisticated non-PC products in the 2000s. By 2010, the firm also
Apple Computer Inc
7.5 million during 2010 alone. Success can also be measured by research and development investments as well. Investment in research and development has allowed Apple

Submitted by to the category Business and Industry on 02/17/2013 08:33 PM

1. What, historically, have been Apple’s competitive advantages?

Apple Inc. was founded by Steve Jobs and Steve Wozniak in 1976 with the mission to make products that were cutting edge, designed beautifully, and easy to use. They have been able to keep this competitive advantage not only by relying on its own proprietary designs but by refusing to license their hardware to third parties. They tend to be a leader in new technologies such as the first desktop solution, mp3 player, and touch screen cell phone.

2. Analyze the personal computer industry. Use the tools you learned in your strategy course. Consider the following factors: competition in the PC industry, barriers to entry, power of PC buyers, power of suppliers (Intel & Microsoft), threat of substitutes. Is the competitive environment favorable or problematic for Apple? (In other words, is this a hard industry to compete in?)

The competitive environment was favorable at the inception of Apple. The only barrier at the time was the actual knowledge capable of developing the technology never seen before. They quickly became the industry leader when they came out with Apple II and were able to launch a successful IPO which would allow them to raise needed capital to develop more products. At the time the PC industry gained momentum quickly and Apple was responsible for sparking a “computing revolution” with annual sales reaching $1 billion in less than three years.

Once IBM entered the PC market in the early 80’s the competitive environment changed drastically. Quickly their PC’s became the industry standard and they were able to spread their product by selling the rights to the system so other producers could easily replicate the product. At this point it was easy for producers to enter the market as long as they had the capital to purchase the rights to the system. This had a very negative impact on Apple and caused net income to fall 62% in just four years, after being...

View Full Essay
Full Essay Stats...
  • Words: 1951
  • Pages: 8
  • Views: 312