Kudler Fine Foods Frequent Shopper Program

Kudler Fine Foods Frequent Shopper Program

Kudler Fine Foods wants to develop a Frequent Shopper Program to track customer purchases in their stores and give out points to use toward future purchases.

Kudler has come up with a new idea of tracking the way customers purchase goods in the stores and giving high incentives with the assistance of a frequent shopper program. The purchase patterns of customers will help Kudler improve performance in its contributions to help make their best customers happy. Customers who shop at Kudler are not interested in the price of the products, but in the quality and specialized items in Kudler stores. So, instead of having items discounted daily for how often they shop, a points program has been brought into play to give points to frequent customers that can be used for gift items, first-class upgrades on airlines, or other specialty foods.

Within the next 12 months, Kudler plans to increase customer loyalty by offering the frequent shopper program so that the company can have a better understanding of how customers shop and add high-margin services, and having a better shopping experience for regular customers. An increase in profits will also come into play by cuts in cost of the company’s products are acquired through supplier partnering programs. Word of mouth and social networking sites will also bring in new customers.

As for employees of the sales department, there is a bonus for the success of getting the frequent shopper program put into place. If 100% of the targeted revenue each quarter for the frequent purchaser program is met, then a 1.25% bonus above base salary and standard commission will be awarded. If targets are met every quarter, an additional 2% bonus will be added.

Another way that Kudler is going to increase revenue is to offer parties at the stores to help customers learn how to prepare the foods Kudler specializes in. The customers will be trained in these classes by well...