Adenip Inc Strama Paper

University of Santo Tomas

College of Commerce and Business Administration

España, Manila

A STRATEGIC MANAGEMENT PAPER

Presented to:

Mr. Real So

In Partial Fulfillment

of the Requirements for the Course

Strategic Management (Entre 7)

By:

Karizz B. Nama

4M1

February 13, 2013

EXECUTIVE SUMMARY

This research paper provides information about the Apparel Industry and Adenip Inc

itself. Methods of analysis include trend, horizontal and vertical analysis as well as

ratios such as Profitability, Leverage, Liquidity and Activity ratios. Other methods

include Strategic Map, IFE and EFE to name a few. Moreover, Value Chain is evaluated

in each of its parts including the primary activities like operations, supply chain,

distribution, sales and marketing and service. Also support activities like human

resource management, technology and systems development and general

administration. Addition to that is competitive performance matrix, wherein strategic

map is used to determine its direct competitors and in what stage the company is at the

present.

The research draws attention to the external and internal factors that affect the industry

and the company itsel f. Further research and study reveal that this factors helps the

industry and the company improve itself and to come up with strategies that will be able

to hold onto its strengths and enhance its weaknesses.

It shows that Adenip Inc. has been coping with its loss last 2011 financially. The

company has been continuing to pursue its vision step by step. It is recommended that

the company should extend its efforts on its marketing and sales force. Also be able to

produce products that are competitive priced a nd stylish, fashionable and high quality.

TABLE OF CONTENTS

Executive Summary

Table of Contents

I. Introduction

II. External Environment Analysis

1. Definition of Industry (include overview)

2. Analysis of Potential Changes in the Macro-environment

3. Analysis of...