Essay

1. What is meant by “International Marketing”? List seven uncontrollable components in the international marketing management theory.  

Definition:

International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Seven uncontrollable components in the international marketing management theory:

1. Competition

2. Technology.

3. Economy

4. Culture

5. Political - Legal.

6. Geography and Infrastructure.

7. Structure of Distribution.

2. Briefly describe the stages of international marketing involvement as a firm often goes

through.

No direct foreign marketing – A company in this stage bases on domestic market more than outside national boundaries. Its goal is how to satisfy local customers; however, this company’s product may reach foreign markets.

Exporting – When domestic country is mature, the firm looks for a foreign country to grow increasingly. At this level, the firm has permanent productive capacity devoted to the production of goods to be marketed in foreign market. A firm may employ foreign or domestic oversea middlemen or it may have its own sale subsidiaries in important foreign market.

Joint ventures/Distributors – Companies in this stage are fully committed and involved in international marketing activities. Such companies seek market on over the world and sell product that are the result of planned production for markets in various countries. This generally entails not only the marketing but also the production of goods outside the home market. A company will become an international or multinational marketing firm.

Local sales offices – the company installs the local sales office in order to maintain the continuous market representation and seek long-term commercial relationships with customers around the world.

Global marketing – The most profound change is the...