Accounting

QUIZ: Chapter 2 (Planning Business Messages)

Fill-in-the-Blank

1. During the ____________ phase of the writing process, the writer will analyze the audience and the purpose for writing.

2. Sam is collecting and organizing information for a marketing report he is writing. Sam is involved in the second phase of the writing process, which is the ____________ phase.

3. Catherine is proofreading her cover letter and résumé for accuracy before e-mailing them to a prospective employer. She is in the third phase of the writing process, which is the ____________ phase.

4. An interesting theory, called ____________ richness, describes the extent to which a channel or medium recreates or represents all the information available in the original message.

5. The channel of choice for corporate communicators today is clearly __________.

6. ______________ is the process of creating a message that suits your audience. One important aspect of this process is tone.

7. Conveyed largely by the words in a message, __________ affects how a receiver feels upon reading or hearing a message.

8. Putting yourself in the receiver’s shoes to better adapt your message to that person’s needs is called ____________.

9. Theresa has emphasized second-person pronouns (you, your) instead of first-person pronouns (I/we, us, our) in a letter to a customer. She is using the __________ view.

10. Megahertz Technology Solutions CEO Bianca Reyes has developed a company policy stating that all documents must be written in clear, concise language using familiar words. CEO Reyes is part of the ____________ English movement.