B565 Tma 07 Research Paper

Part 1

Report in to Zinn’s Burgers and Pizza

29 May 2012

CONTENTS

Section Page

1 Introduction 3

2 Report 3 & 4

3 Conclusions 5

4 Recommendations 5

APPENDICES

A1 SWOT Analysis

A2 References

A3 Structure

Introduction

In this report I will be providing my overview, analysis and evaluation of the current situation

at Zinn’s Burger and Pizza (Ottershaw branch) finds itself in. I will be looking at how the

external environment and its negative effects have found the business starting to decline.

Please see the appendix A1 for a SWOT analysis I used to help me with my report.

Report

I have decided to use the STEEP theory from B120 Book 1, section 2. I will use this to look

at and highlight the main problems in greater detail. I have listed below what I believe to be

all the current issues relating to the external environment for Zinn’s Burger and pizza;

• Threats from management- CCTV

• Attitude of staff

• Lack of training for staff

• Age of supervisory staff

• Very high turnover of staff

• Bonuses only for management

• The current recession

• Healthy eating / healthy options

I have used this and looked at Zinns using the STEEP model below:

Sociological Factors

With many staff members being young students who just want part time work this has created

a culture of staff members not caring, being too laid back. With supervisors and managers

the same age or even younger this has made the team less structured and with a very informal

management system. This is not helped by a lack of training or management structure on a

night.