Submitted by: Submitted by khurram0079
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Words: 1626
Pages: 7
Category: Business and Industry
Date Submitted: 05/24/2010 11:26 PM
Project Proposal
Submitted
to:
By:
STRETEGIC MARKETING | WINTER 2010 | UNIVERCITY OF CENTRAL PUNJAB
08
Fall
Generation Next Computers
Table of Contents
Objective 3
Brand Name 3
Product Line 3
Next. basic model. The computer for all. 3
Just for HIM / HER 3
The SPITFIRE tm 3
The Company Vision statement. 4
The company Mission Statement 5
The basic model NEXT. 6
Design 8
The hardware specifications are: 10
Just for Him/Her series 11
The SPITFIRE series. 13
USP Unique Selling Proposition 16
The basic model NEXT 16
Just for HIM/HER series 16
The SPITFIRE series 16
THE S.W.O.T analysis 17
Strengths 17
Weaknesses 17
Oppertunities 17
Threats 17
P.E.S.T Analysis 18
Political 18
Economical 18
Sociological 18
Technology 18
Initial Operation Cost 19
Budget for Marketing 20
Initial Expenses 20
Repeated Expenses 20
Printed Material 20
On sight signboard and outlook of the outlet 20
Expansion Room 21
Executive Summary
Objective
Objective of this proposal is to define and declare the pros and cons, as well as the detail plan of introducing, and market a new brand of computers in pakistan. The product line will be inspired and designed by generation next computers in pakistan, and will be made in china due to cost and technological purposes.
Brand Name
The computers marketed will be introduced under the brand name “NEXT”.
Product Line
The product range will consist of the following sub brands
Next. basic model. The computer for all.
This will be the iconic piece of equipment, which will introduce a total new product, with most...