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Starbucks Coffee company is head quartered in Seattle, Washington. It began in 1971 with just one retail store at Seattle's historic Pike Place Market. Now it has become the leading brand and retailer in the world. Starbucks went public on June 26, 1992.
The main aim of Starbucks is to become the leading brand and retailer of finest coffee in each of its target markets nationally and internationally by selling the best quality coffee and related products, and by providing high class customer service. Starbucks purchases and roasts a high quality whole bean coffees to sell them with fresh, rich-brewed espresso beverages, different varieties of pastries and coffee related accessories and equipments (www.starbucks.com). Moreover Starbucks also sells coffee and tea products strategically through other channels such as supermarkets and non traditional retail channels such as United Airlines, Marriott International, Barnes & Noble bookstores and Department stores.
More than quality coffee, Starbucks features a variety of hand-crafted beverages, pastries and in some markets, a selection of sandwiches and salads. Starbucks merchandise includes exclusive espresso machines and coffee brewers, unique confections and other items related to coffee and tea. Some of the Starbucks products are as follows;
Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur.
Food: Sandwich, Salads, pastries and ice creams
Non food items: Mugs, Travel tumblers, coffee makers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar.
Starbucks's main mission is to be a global company. In order to achieve this it needs, the development strategy that Starbucks implemented to adapt with variety market and local need are: joint ventures, licenses and company owned operation.
The total number of Starbucks stores are 15,011...
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