Bandon Group Assignment 1

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Words: 835

Pages: 4

Category: Science and Technology

Date Submitted: 02/25/2013 09:06 AM

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Purpose and Scope of Study (Step 1)

The Bandon Group objective is to provide high quality equipment, excellent customer service, and excellent sales organization professional service organization at cost-effective prices. The Bandon Group is a family owned office machine distributor, with four decentralized divisions in four different markets in the western United States, Portland, Oregon; Phoenix, Arizona; Salt Lake City, Utah; and Denver, Colorado (Sumner, 2005). The organization needs to find a way to have consistency among their regional offices.

The purpose of this study is to identify the dissatisfaction that the Brandon Group is having internally with their ERP and CRM systems. The scope for the information systems study is to analyze the current information systems environment, evaluate problems the viability of implementing an ERP solutions, including customer relationship management (CRM) and e-Business.

The study will assist management within the Brandon Group make an informed decision on whether to purchase a commercial ERP and CRM system. This study will also provide a source of information on the ERP and CRM systems that a currently in the market.

Document High-Level Business Direction (Step 2)

Bud Bandon built a distribution company focused on customer service, technical support and innovative products. By the time he passed away, Bandon grew the company to $10 million in sales. Following Bandon values and business plan, the Bandon Group was able to purchase another dealership that also grew to $10 million in sales. When Bandon’s sons, Ed and Steven took over the business; the objective was to continue to grow the company. Their plan was the same as their father’s acquire additional dealerships in growing markets. The brothers were able to attain four different divisions in four different markets. Each divisional president is responsible for developing sales and marketing strategies that will meet the needs of the consumers. The company is...