Southwest Airlines Corp Case

Related Essays

Southwest Airlines - a Case Study
S. A., Scott, A., Kerin, Roger, A., . (2009) M : Marketing. Boston, MA: McGraw-Hill Southwest Airlines About swa. n.d. Retrieved, July 14, 2010 from http://www
Southwest Airlines Strategy Case
continue to be a profitable company. The purpose of the case is to find the strategy that better suits Southwest Airlines to continue operating with their low-cost
Southwest Airlines 2010 Case Study
many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight
Southwest Airlines Corp. Culture
role in the success of the company. Organizational leadership makes unique culture for Southwest Airline business, like environment of shared goals, shared knowledge

Submitted by to the category Business and Industry on 02/28/2013 10:10 AM

Southwest Airlines Corp.

Southwest's Basis for Competitive Advantage : Southwest had the lowest operating-cost structure in the domestic airline industry and consistently offered the lowest and simplest fares. It also had one of the best overall customer service records.

Strategies:

Short-Haul

Instead of using "hub-and spoke" approach as United American and Delta, Southwest uses short-haul with average flight time of 55 minutes and point-to-point flight such as Dallas to Houston and Los Angeles to Phoenix.

Low and simple fare

Southwest had no assigned seats, paid its crews by trip and used less congested airports. By using online booking system via southwest.com, it saves the booking cost from $6-$8 through a travel agent down to about $1 via the Internet.

Un-unionized pilots

Southwest pilots were the only pilots of a major US airline who did not belong to a national union which allowing them to fly far more hours than pilots at other airlines. Contracts of other workers were flexible to allow them to jump in and help out.

High frequency/Efficiency

It takes about 20 minutes and six employees at Southwest for the plant gets ready for takeoff from the time it landed, while United Airlines take about 35 minutes and 15 employees for the turnaround.

Control systems:

Putting employees first

Southwest employees were among the highest paid in the industry and Southwest's walls were filled with photographs of its employees. The good pay and friendly working environment results low employee turnover relative to the airline industry. Employees will be trained at its University of People. In-flight contests will be held to encourage employees for better performance. Recognition of personal initiative will reward employees with good performance.

Hiring process

The hiring process in Southwest in unique. Southwest first interviewed its top employees in each job function such as pilots, gate agents, ground crew and so on and identify their common strengths...

View Full Essay
Full Essay Stats...
  • Words: 420
  • Pages: 2
  • Views: 218