Marketing Paper

Current Marketing Situation

Amazing Nails and Spa in Turlock, California was opened in August of 2007 by owners

David and Nina. The couple met while working at another salon in Turlock and both were unhappy

with the service clients were receiving, so they decided to venture out on their own and open up

their own salon. When David and Nina opened up Amazing Nails and Spa they wanted to focus on

customer service as well as offer a wide variety of services to fit everybody's budget.

Since David and Nina already had an established clientele, gaining new business was never

an obstacle for them. Although their target customers are women, they have seen in increase in

male customers, as well as little girls between the ages of 5 and 12. Amazing Spa is always busy

and there is typically a waiting line. Appointments are encouraged, but walk-ins are also welcome.

Customers usually do not mind waiting because they know they will get the same type of service

everyone else does.

Amazing Spa and Nails offers a variety of services. They offer acrylic nails with a wide

selection of colored and glittery acrylic ranging from $21 to $35. They also offer Shellac nails and

toes, and have one of the biggest selections of colors in the area ranging from $30 to $40. They

offer three different types of manicures priced from $12 to $20, and over eight types of pedicures.

Their basic pedicure starts at $21 and their most expensive one is $40. Amazing Nails also offers

waxing, threading for the face and arms, as eyelash extensions for those special occasions at a low

price. Facials are also offered using dermatological products.

It is important for David and Nina to use top of the line products as well as new products.

When speaking to David, he stated that some of their specialty pedicures are not available in other

salons in the area, and they to have the products shipped from New York. He also stated that the

difference from his salon and others is that he used high...