Marketing

Related Essays

Intel Knows Best? a Major Marketing Mistake
Intel Inside' logo stamped on the front. This "push" marketing strategy of Intel totally dominated the market, thus forcing the Pentium chip to the forefront of the
Computers And Marketing
bases is not always an easy task. This process involves a careful market analysis, product marketing and consumer base testing. The Internet is a ready base of
The Philippines And The World Market
country. As a result, the Philippines became almost entirely dependent upon United States markets. Thus, America has had a strong influence on not only the economy
Crime And The Black Market In Modern Day China
year in China. A pedigree dog could go for as much as $4500 on the black market in China, and it is becoming increasingly common to find "dog - pushers" in the back

Submitted by to the category Business and Industry on 03/03/2013 12:23 PM

The company I would most like to work is Apple, Inc. It is a great company. Now it has the highest market value. As a technology company, it is very difficult to reach the highest market value. Apple, Inc. Produce phones, media players, lap-tops, computers, etc. People can live without them, and also it has so many competitors. Apple, Inc. Beat traditional industries such as Exxon Mobil- an oil company, so it is unbelievable because people would spend on oil more or less.

The reason I wants to work for Apple, Inc. Is that, it is a unique company. Apple, Inc. Almost closed down, but later on, under Steve Jobs' lead, it becomes one of the biggest companies in the world. I also want to learn how they sell their products. It has its own marketing mode called hunger marketing. I want to learn how is works. Technology is also another reason. Whenever Apple launches new products. The latest technology will be using on that. The last reason is Steve Jobs. He is a legendary figure. Although he left her job, his spirit and characters will still stay in Apple, Inc. That's also what I want to learn.

Apple, Inc. Make most electronic devices like phones, computers. To make imperfect to be perfect is it's concepts. That's why the products are so popular. For example, the Iphone. Before it came out, Jobs had denied many designs until it's perfect. When it first came out, it made a cellular revolution. A big screen and a home button, came into eyes first, no keyboard. So simple perfect is Apple's style. The price is very high I think. For example, the Macbook Pro is $1,199 now. Other lap-tops are around $700. MacBook Pro is using the Apple's own operating system Macintosh. I don't know if it is worth or not. Because of Macintosh, the switching cost is very high. So I think a lower price will be better.

Apple is using hunger marketing. They don't launch a lot of products in the market even if they are out of stock. Especially when new products come out. People are...

View Full Essay
Full Essay Stats...
  • Words: 550
  • Pages: 3
  • Views: 273

Join now to view this essay and thousands of others on PaperCamp.com. It's free Join Now!