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CPA Program—professional level
Global strategy
and leadership
Segment Concept Map
Semester 2 2010
Author: Delyth Samuel
Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452
© CPA Australia Ltd 2010
The contents are for general information only. They are not intended as professional advice, for that you should consult a
suitable qualified professional. CPA Australia Ltd expressly disclaims all liability for any loss or damage arising from
reliance upon any information in these papers.
SEGMENT CONCEPT MAP
CPA Global Strategy and Leadership – Segment concept map
The following diagram shows how the study materials in Global Strategy and Leadership fit
together in an overall concept map, with strategy and leadership concepts applying
throughout. Strategy is an iterative process and this is reflected by the double-headed arrows.
Module 1: An introduction to strategy and
leadership
Module 2: Understanding the external
environment
What’s needed to be
successful in the industry
Opportunities showing future
growth and profitability
How the organisation is placed
relative to competitors
Module 3: Understanding the internal
environment
How the organisation is performing
against its strategy
Gaps or mismatches with the
external environment, capabilities
and stakeholder requirements
The organisations key capabilities
Module 1 and 6: Strategy and leadership
Module 4: Product and market
development
Market
penetration
Product
development
Market
development
Diversification
Module 5: Making strategic choices
External
consistency
Internal
consistency
Feasibility
Competitive
advantage
Module 6: Leading and implementing strategy
Implementing
strategy
Structures
and systems
Managing
resistance and
change
Managing
across
cultures
GLOBAL STRATEGY AND LEADERSHIP
1
Types and
roles of
leadership
SEGMENT CONCEPT MAP...