Finance

FN0361:Contemporary Corporate Reporting Asignment

Tutor: Karen Boyd

Course: BA (Hons) Accounting and Finance.

Part B –Word Count: 1,230

Table of Contents:

1. Introduction: 3

2. Language 4

 Chairman’s statement: 4

 Impression Management Theory: 4

 Reality: 4

 Analysis: 4

 CEO’s statement: 5

 Impression Management Theory: 5

 Reality: 5

 analysis: 5

3. Graphs: 7

 Theory: 7

 Reality: 9

 Analysis: 9

4. Colours: 11

 Theory: 11

 Reality: 11

 Analysis: 11

5. Conclusion: 11

References: 12

1. Introduction:

Part A analyses recommend investing in Rio Tinto Company due to a number of reasons – discussed in the previous part. This part (B) focuses on the narrative analysis. Narrative analysis helps investors and readers to get a better understand how writers –management- handle complex business communication challenges (Jameson, 2000). This part examines how a company could encourage investors to invest in it by using impression management, language, graphs and colours.

2. Language

* Chairman’s statement:

* Impression Management Theory:

Brennan et al. (2008) notes that Thompson (1991) states that: “The way theories are justified and legitimated becomes much more one of a debate, conversation or argument in which the attempt is to persuade an assumed sceptical audience. Hence the interest in rhetoric and in the protocols of argumentation”. Brennan and Gray (2000 cited in Brennan et al. 2008) examine releases in profit forecasts and in takeover documents from the perception of rhetoric and argument to show how organizations use accounting information to defend their own position and confound the arguments of the other side. Persuasion in predictions, and the verbal competing and argument between Impression management bidder and target organizations during contested bids, is considered.

* Reality:...