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Heidi Roizen Case Analysis

1. What steps did Roizen take, over the various jobs she held, to develop her new work? To maintain it?

1) At the very beginning, she called the HR manager directly in order to get the offer of editor of Tandem newsletter. In this job, she got familiar with CEO, demonstrated her ability and built her reputation. Finally, she acquired the recommendation from CEO.

2) Roizen built her social network during marketing the product of T/Maker, such as built relationship with members of the press-encouraging, attended interviews and conferences, joined Software Entrepreneurs Forum,

3) She joined the board of SPA, which gave her opportunity to meet with industry leaders.

4) Roizen joined Apple as VP. Her high position helped her continue to build the network. Heidi frequently was on Wall Street Journal ad with software CEO. These were best ads of her to broaden her influence in the public.

In private, She believed that “consistency” and “performance” rather than frequency of interactions in maintaining a network. “Performance” means she always help friends out and offered the help first. “Consistency” means she kept long-term goal and responded with consistency.

In work, she maintained confidentiality and neutrality in her discussion so that she contributed to the cooperation between Apple and Microsoft.

5) As a Mentor capitalist, Roizen served as a board leveraged her network. If her previous work was to connected top-manager, now her sifted talent people and put them on the right position. This way could enlarge her network to future leaders unconsciously as she said “Get to know people before they're famous”

Roizen created win-win reciprocity relationship. She only connected when it’s valuable. She was highly efficient in communication, such keep e-mails short and to the point.

She arranged dinner party at home. She invited 8-12 people, half of them she was going to know. She contributed to making people feel comfortable in order to...