Marketing Plan Phase I

Marketing Plan: Phase I

MKT/421

January 22, 2013

Charles Shillingburg

Marketing Plan: Phase I

* Overview of Organization

Ford Motor Company has been a leader of innovation in the world of the auto industry. Established in 1903 Ford Motor Company has been creating additional products and new vehicles since its establishment in 1903. Ford Motor Company has been in a leader in sustainability and creating better and safer vehicles for American to drive. According to "Ford" (2012),

“At Ford, our objective is to design and manufacture vehicles that achieve high levels of vehicle safety for a wide range of people over a broad spectrum of real-world conditions. Real-world safety data, driver behavior, research, regulatory requirements and voluntary agreements provide much of the input into our safety processes.”

The Ford Motor Company is always trying to create a better product for consumers. The mission statement of Ford Motor Company is to focus on creating a strong business that builds great products that contribute to a better world. The statement of Ford Motor Company speaks for itself it is the primary mission of this company to create a better and more invocated product all the time. One of the main goals that Ford Motor Company is working toward today is to deliver best-in-the-world quality; strive to be best in class in every phase of vehicle development, from design to pre-delivery. Ford Motor Company had mixed reviews in 2011 for quality performance, global spending improved overall and customer satisfaction improved. This additional product that will be created by Ford Motor Company will allow the company to continue to stay ahead of the competition.

New Product

Ford is launching a new line of full size car sun visors and car sun visor extensions for Ford vehicle models. This new product line will be available for Ford cars, crossovers, sport utility vehicles (SUV), trucks, hybrids, electron volt vehicles (EV), and commercial...