Environmental Scan

Environmental Scan

Juan D. Perez

Grand Canyon University

AMP 425 Marketing Environment

March 6, 2011

Current Economy

The current state of economy in the United Stats has been decreasing since the mobilization of the Armed Forces to the Middle East in support of the Operation Iraqi Freedom and Enduring Freedom. Both of these major combat missions are a huge financial impact to the United States. This all started with the terrorist acts of September 11, 2001 and the war started in 2003 till present. This was a huge impact as it was the second time the United States has been attacked in their soil. The amount of logistics and financial to support this missions cost over billions of dollars.

With the increased of unemployment and inflation it is really hard for people to shop in the economy as the income in each house decreased based on the unemployment rise. Most companies had to release their employees based on the recession. This factor was created by this simple process. Inflation is on the rise, not enough income to purchase with the current economy a business doesn’t sell their merchandise so their sales goes down. Since their sales goes down, there is no enough income as gain and to create payroll and pay for the services of their employees. Then the employees has received their notice of unemployment no income comes to the house and triggers a lot of situations.

One of the main situation that has triggered is the increase in bankruptcy. Ignorance indicates that if they declare for bankruptcy then the individual itself wont need to pay the current bill since bankruptcy covers him but what it doesn’t realize is that for the next 7 years it will show in your own personal credit report and you would like to avoid that at all cost.

Real Estate

The other sad house about the whole situation any individual mortgage. Each member had the opportunity to purchase a home but since there are a lot of...