Real Madrid Club de Fùtbol

REAL MADRID CLUB DE FÙTBOL

A Multimedia Case

#505081

Real Madrid Club de Fútbol examines how club president Florentino Pérez turned around the

football club’s finances, brought in world-class talent, and extended the club’s brand throughout the

world.

This multimedia case examines:

• Brands

• Brand management

• Globalization

• Marketing strategy

Numerous images, videos, and

exhibits help bring the case to life

and capture students’ attention.

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REAL MADRID CLUB DE FÙTBOL

A Multimedia Case

#505081

The Student Experience

Assigned just like a text case, Real Madrid Club de Fútbol requires approximately 2 hours to prepare as

homework.

The case walks students through:

• The game of soccer,

including its history, fans,

and popularity

• The business of running a

sports franchise

• How Real Madrid

successfully identified brand

drivers against the advice of

many experts

The Table of Contents to the left of

the screen allows students to easily

navigate the case.

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REAL MADRID CLUB DE FÙTBOL

A Multimedia Case

#505081

Video

Real Madrid Club de Fútbol uses videos to present the company’s brand, leadership, marketing

strategy, players, and fans.

Students can examine:

• What the Real Madrid brand

means to the public, and how

the club can maintain and

improve its status

• How club president

Florentino Pérez describes

the company, the sport, and

his vision for the future

• How Pérez took an

organization heavily in debt

and turned it around

Videos use RealPlayer, and subtitles

are provided when necessary.

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REAL MADRID CLUB DE FÙTBOL

A Multimedia Case

#505081

Explanatory Exhibits

Explanatory exhibits examine the financial ranking of

different football clubs, data on the World Cup, Real

Madrid’s revenue sources and revenue streams, its

merchandising and marketing business, and a summary

of its initiatives.

To purchase this multimedia case,

click here.

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