Feasibility Study

A Feasibility Study for a Quick-Service Restaurant

Ellaine’s Inn

In Citiwalk Tarlac City

by

Ellaine Dominique Quizon

Title: A Feasibility Study for a Quick-Service Restaurant

A Feasibility Study for a Quick-Service Restaurant

Ellaine’s Inn

In Citiwalk Tarlac City

ABSTRACT

The purpose of the study is to determine the feasibility of opening a fast-

food restaurant in Citiwalk Tarlac City.

The study will first look at the

literature with regard to restaurant feasibility study, and then follow the four steps

proposed by the literature to conduct the feasibility study of the proposed

restaurant. Market area, site selection, competition and financial analysis are made

through observational research, surveys and literature review, and results of the

analysis are concluded.

Acknowledgments

I want to extend my sincere thanks to Dr. Brian Bergquist for his consent

to be my thesis advisor, his time and hard work advising on my thesis progress

and his valuable suggestions without which I could never complete my thesis. I

also want to extend my thanks to my husand for his help with conducting surveys

and formatting my thesis, and his encouragement when I was not making progress

with my research. Thank my parents for their support for quitting my job in China

and furthering education in US. TABLE OF CONTENTS

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Chapter 1 Introduction

ELLIANE’S INN is a project designed for a restaurant that will provide the residents of Tarlac City with heart healthy meals. It is operated by Ellaine Dominique Quizon as General Manager. Ellaine’s Inn plan on hiring Zoe Bowers, Czarlyn Adena, Claire calbang each holding a specific post. The plan is to obtain a loan of One Million pesos from Metrobank (1,000,000) and the Ellaine will invest Two Million pesos for start-up capital. The owner and General manager will be actively involved in the everyday running of the restaurant and will collect a salary after three months of the launch...