Multicultural Marketing Campaign

Running head: Marketing in China

Marketing in China

I have confidence that a US produced marketing campaign for a line of health and wellness products would certainly thrive in China for numerous reasons. First, the development over the previous years has shown that sales of health products elevated from about 50 billion yuan ($7.9 billion) in 2000 to 70 billion in ‘08 and approximately 100 billion in ‘10 and ‘11. Although challenges would be existent in the form of social distinctions and marketing variances, I don’t think a completely fresh campaign would be required at all. The latest design advocates that a US produced marketing plan would have no problem succeeding, specifically given the current thriving of the Chinese economy. It is this success which contributes to American marketing campaigns possibility for revenue, and it remarkably enough is what essentially is giving the consumer base it’s leverage in the said campaigns.

One key influence in the development of the health product market has been the lack of a state control and powerful opposition. This has aided the market growth and contributes equal share of the revenue for the Chinese medical manufacturing and sets the basics for any campaign searching for clients in the nation. Additionally, in big cities and coastline regions, public health consciousness has climbed amidst a record upsurge in living standards. Apprehension about greenhouse gasses and the health risks of up-to-date life are taking precedence with lots of inhabitants, and the data show how this change in outlook would profit a US marketing strategy. Health products are often purchased as gifts in China instead of mainly usage. Therefore, the development of the market and consumer base combined with a robust plea for health and wellness products show promise for a US marketing campaign in China.

There are some cultural worries linked to China’s market as well as its general public. These worries will show to be decisive...