Submitted by: Submitted by vershagupta
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Words: 6098
Pages: 25
Category: Business and Industry
Date Submitted: 03/13/2013 07:00 AM
Advertisement analysis of Johnson’s baby powder
Related organization: Johnson & Johnson
The report contains analysis of advertisement campaign of Johnson’s baby soap product line.
2013
SUBMITTED TO:
MR. ABHINAM NAIGAM
FACULTY
BANASTHALI UNIVERSITY
SUBMITTED BY:
VERSHA GUPTA
MBA 2ND YEAR
BANASTHALI UNIVERSITY
Acknowledgement
Many of the ideas that lead me to design and develop the first objective of the project “Advertisement Analysis Of Johnson Baby Soap” and the second objective “To know about the brand” resulted from a distillation of the experience and opinions of many people. It would be prudent to commence this report with a sincere tribute to all those who have played an indispensable role in the accomplishment of this work by providing whenever and wherever their able guidance was required.
My first and foremost note of thanks is due to our institute director for creating such a congenial environment to be able to complete the project territories effectively.
I would sincerely like to thank my faculty guide Mr. Abhinav Nigam- my subject teacher, for his valuable guidance, constant supervision and motivation during the project period.
INDEX
1. INTRODUCTION OF ORGANIZATION
2. BRAND HISTORY
3. SIGNIFICANCE OF NAME
4. RELATED ADVERTISEMENT
5. TYPES OF ADVERTISEMSNT
6. APPEAL USED
7. AGENCY INVOLVED
8. HISTORY OF THE ADVERTISEMENT
9. AWARDS
10. IMPACT OF ADVERTISEMENT ON BRAND PERFORMANCE
INTRODUCTION OF RELATED ORGANIZATION
Johnson & Johnson:
1886
Three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found Johnson & Johnson in New Brunswick, New Jersey, U.S.
1888
The Company publishes "Modern Methods of Antiseptic Wound Treatment," which quickly becomes one of the standard teaching texts for antiseptic surgery. It helps spread the practice of sterile surgery in the U.S. and around the world.
1894
Johnson & Johnson launches maternity kits to make childbirth safer for mothers...