Marketing for Okamoto

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Table of Contents

Page

1. Table of Contents………………………………………..…………………………….

2. Executive Summary……………………………………..…………………………….

3. Introduction…………………………………………………………………..………..

4. Company Mission…………………………………….……………………………..….

5. Company Objectives…………………………………………………………………...

6. Market Overview……………………………………………………………………....

7. Market Size…………………………………………………………………………….

8. Market Share (Pie Chart)……………………………………………………………..

9. Market Potential……………………………………………………………………….

10. Market Structure………………………………………………………………………

11. Trends…………………………………………………………………………………..

12.1. Social………………………………………………………………………..

12.2. Economic……………………………………………………………………

12.3. Natural…………………………………………………………………......

12. SWOT Analysis………………………………………………………………………..

13.4. Strengths…………………………………………………………………...

13.5. Weakness…………………………………………………………………..

13.6. Opportunities……………………………………………………………...

13.7. Threats…………………………………………………………………….

13. Market Segmentation………………………………………………………………...

14.8. Segmentation Table………………………………………………………

14. Marketing Objectives………………………………………………………………...

15. Target Market………………………………………………………………………...

16. Positioning……………………………………………………………………………

17.9. Positioning Graph………………………………………………………..

17. Strategies using the 4Ps Framework………………………………………………..

18.10. Promotion Mix……………………………………………………………

18.11. Pricing…………………………………………………………………….

18.12. Promotion………………………………………………………………...

18.13. Placement and Distribution……………………………………………...

18. Budget/Costs………………………………………………………………………….

19. Market Implementation………………………………………………………………

20. Action Program………………………………………………………………………..

21. Control Program……………………………………………………………………....

22. Conclusion……………………………………………………………………………..

23. References…………………………………………………………………………….....