Tiles Industry Analysis

A SUMMER TRAINING REPORT ON “MARKET RESEARCH ON CERAMIC TILES INDUSTRY IN GHAZIABAD AND MEERUT REGION AND FINANCIAL ANALYSIS OF ORIENT CERAMICS LTD.”

SUBMITTED TOWARDS THE PARTIAL FULFILLMENT

OF

POST GRADUATE DIPLOMA IN

BUSINESS ADMINISTRATION

(APPROVED BY AICTE, GOVT OF INDIA)

(EQUIVALENT TO MBA)

ACCADEMIC SESSION

(2008-2010)

Submitted To- Submitted By-

Mr. T.N.Srivastava Nitesh shah B-08-28

Head, Training & Placement Cell

Graduate School of Business &

Administration, Greater Noida,U.P

External Guide- Internal Guide-

Mr. Vijay Deepak Gupta Prof. H.S.SHYAM

Regional Manager, Orient Ceramics Industries Ltd. Faculty, Marketing Dept., GSBA

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GRADUATE SCHOOL OF BUSINESS & ADMINISTRATION,GREATER NOIDA

Content

Topic Page No.

Cover page- 1

Content page- 2

Candidate declaration- 3

Acknowledgement 4

Chap-I- 5-6

Preface&Scope of the study 5

Objective of the study 6

Chap-II- 6-17

Global Tiles Industry 6-7

Global Sanitary Industry 7

About Indian Ceramic tiles Industry 8-15

Industry Statistics 16-17

Export-Import Scenario 17

Chap-III- 17-26

Research Methodology&Findings 17-25

Limitations 25-26

Chap-IV- 26-39

About OCIL 26-29

Financial Analysis &Recommendation 30-36

Demand Drivers 37

SWOT Analysis 38

Distribution System 38

Ceramic Marketing 38-39

Chap-V 39-41

Other Recommendations 39

Risk & Concerns 40...