Classic Airlines Ans Marketing

Classic Airlines and Marketing

Angela Lilly

University of Phoenix

Classic Airlines and Marketing

Classic Airlines is a 25-year-old airline. The company is very profitable but recently has experienced a decline. The company has seen a decline with their with their Classic Rewards members. Classic Airline has to evaluate the concerns of the customers as well as their marketing initiatives to find the solution for the company (UOP, 2010). If the company properly evaluates these trends it will enable them to develop and maintain a successful marketing program that the customers will respond positively to. A company’s success is linked to more than just profit and sales. A successful company has satisfied customer that is why it is important for Classic airline to make customer satisfaction a high priority. In an effort to remain successful it is important the Classic Airline take the necessary steps to build relationships, to retain existing customers and attract new ones. Classic Airlines has been successful in the past but, as the economy and needs of the customer’s changes several issues have been revealed and the company now has potential opportunities to address these issues (UOP, 2010). This paper will address challenges that Classic Airline will have to face. The company understands they have to address customers concerns and optimize customer service. They will also understand that they will have to frame the right problem, carefully evaluate and select the optimal solution to address the needs of the company.

The leadership of Classic Airlines would need to decide how to keep current customers while attracting new customers through a new marketing plan. The absence of the stakeholder’s alignments has put a halt to their ability to initiate new products and services. Lack of trust by CEO Amanda Miller, in the company marketing programs has made it difficult for the leadership team to present their ideas to her and Catherine Simpson, CFO. Marketing...