Evaluate the Range of Resources (Including the Effectiveness of Sim Venture and a Variety of Other Academic Sources) You Would Use When Producing a Marketing Plan

This essay is going to talk about how to use the range of resources and how effective to use the range of resources to produce a Marketing Plan. It is going to talk about the Marketing Plan and discuss the relationship between that range of resources and the Marketing Plan.

In producing a Marketing Plan, we can use four different kinds of range of the resources to produce a Marketing Plan. Firstly, Sim Venture, it includes the game parts and the website parts. Next, Journals, it is going to use The Economist and the Marketing for this essay journal’s part. Third, Books, it is going to use the Economics by Mankiw and Taylor and Marketing by Solomon, Marshall and Stuart. Fourth, websites such as Greenfinch’s website, Wikipedia et cetera.

First of all, what is a Marketing Plan? A Marketing Plan is a part of an overall business plan and it is a plan that details of accurate actions to do, with accurate objectives or aims to reach and within an accurate period of time to offer and promote on the market a range of products and services. (Greenfinch, 2000)

Secondly, A Marketing Plan included variety of different components, such as Targets, Selling or Distribution Channels, Price Policy, Planned Actions, Means and Methods, Expected Results, Researches and the Marketing Mix. (Greenfinch, 2000) It is made by different information, sources and resources, and filled into different components. Processing a Marketing Plan realized by the Marketing Mix. The Marketing Mix included Price, Place, Product, Promotion, People, Physical Evidence and Process (McCarthy, 1960)

Thirdly, the content of a Marketing Plan is Situational Analysis of Macroenvironment, Market Analysis, Consumer Analysis and Internal Analysis, Marketing research, Marketing Strategy of the Price, Promotion and Distribution. (Baker, 2008) In the following parts of the essay will talk more about how to use the sources to produce a Marketing Plan.

And now we will start focusing on how the range of resources can...