Audience Analysis

Running head: AUDIENCE ANALYSIS

Audience Analysis

Stephanie W. Jones

University of Phoenix

Business Communications

Com/285

Lawrence Holzer

October 20, 2009

Abstract

This paper is on audience analysis and to communicate effectively while conducting a quarterly sales information meeting. It will focus on what characteristics of an audience are considered when an in-person meeting to a group of stakeholders, managers, salespeople, and, customers is given. It will show what communication channels are appropriate and explain why they are appropriate for the presentation considering the diversity of the audience in attendance. Finally, it will ensure that the message received by all was effective.

When called on to present any information at a meeting can be nerve-racking, however, audience analysis should be performed early in the project, so that all communication is targeted at the defined audience. The audience for this meeting will be stakeholders, including managers, salespeople and customers, knowing the characteristics of these end-users for the quarterly sales information meeting will be vital to the presentation that she will present. They should consider the educational and professional backgrounds of all in attendance, an audience of upper-management, salespeople and customers should be able to digest more in-depth information, however, simple language, common words or technical terms should be appropriate for them, and a direct style, typical trade language without unusual structures usually offers the best approach for all audiences. Use professional and educational background to determine the audience’s knowledge and experience on what she plans to present. Do not confuse the titles of the audience members with professional functions; some members of the audience can wear different hats within a company. Consider if English is the main language of all in attendance of the presentation, and proceed accordingly with the...